2021 had no scarcity of ecommerce information. Digital Commerce 360 editors and researchers diligently coated the information and dug into a few of the bigger developments.
With the Digital Commerce 360 Analysis crew’s wealth of knowledge, it’s clear a few of the hottest tales for our reader are data-focused. Under are the articles printed in 2021 that acquired probably the most web page views within the on-line retail vertical on DigitalCommerce360.com.
Most-read information tales
- US ecommerce grows 32.4% in 2020
On-line spending represented 19.6% of complete retail gross sales for the 12 months, in keeping with Digital Commerce 360 estimates. Amazon accounted for greater than a 3rd of all ecommerce in the USA. - Amazon’s Q3 gross sales rise modestly however income plunge amid rising prices
North American gross sales have been up 10% in comparison with Q3 of 2020, when the pandemic was raging, however income fell by nearly half as labor and different prices rose. Amazon warns of hassle forward for the vacation season and says its working earnings in This autumn might be zero. - Coronavirus provides $105 billion to US ecommerce in 2020
On-line retail gross sales elevated 32.4% 12 months over 12 months in 2020 and are up 39% in Q1 2021. On-line retail highlights from the final 12 months showcase retail’s pivot to cater to at-home consumers. - Lord & Taylor emerges from chapter as an online-only retailer
The enduring attire retail chain’s new proprietor is hoping to draw new, youthful clients. Lord & Taylor’s previous few years have been turbulent: trend startup Le Tote acquired Lord & Taylor in 2019 for $71 million, then the manufacturers filed for chapter in August 2020 and have been acquired by The Saadia Group in October 2020 for $12 million. - Web shoppers demand same-day supply
Extra internet buyers are choosing same-day supply at checkout, in keeping with new survey information. Retailers can thank Amazon and the pandemic for shifting client expectations. - Most Amazon consumers have eyes just for Amazon
88% of shoppers began their purchasing journey at Amazon for his or her final Amazon buy, relatively than at a search engine like Google or a competing retailer’s web site, in keeping with market analysis agency Shopper Intelligence Analysis Companions. That proportion has been trending up steadily for a number of years and was little affected by the pandemic. - Pampered Chef invests in new tech to boost its on-line purchasing occasions
The cookware retailer plans to launch a brand new digital purchasing platform that reinforces its consultants’ productiveness and allows shoppers to have a extra seamless purchasing expertise. - US ecommerce gross sales enhance 6.8% in Q3 2021
Customers spent greater than $1 in $6 on-line within the third quarter. Digital penetration for retail purchases dips but stays greater than pre-pandemic ranges. Offline gross sales develop 11.5% and drive a ten.6% bounce in complete retail gross sales in Q3. - Ecommerce is 46.0% of all attire gross sales
Digital Commerce 360’s new 2021 On-line Attire report particulars and analyzes the present state of on-line attire with unique analysis, information, interviews and surveys. - UPS ranks No. 1 in on-time deliveries in the course of the vacation season
Two information sources say the provider had the best proportion of packages delivered on time this November and December among the many three greatest carriers. USPS picked up overflow packages different carriers wouldn’t, which damage its supply occasions.
Most-read in-depth tales
The seven, feature-length tales under acquired probably the most web page views in 2021 on DigitalCommerce360.com. These articles, free to Digital Commerce 360 Technique members, element the matters our readers discovered most related this 12 months. They embody an in-depth piece on gender range, how the coronavirus drove innovation in achievement and expertise upgrades, and the way considerate web site design and personalization can drive extra gross sales.
- Will provide chain obstacles stifle vacation gross sales in 2021?
The pandemic prompted a large breakdown within the international provide transportation system. It’s altering the best way retailers take into consideration their inventories. - How Apple is complicating the lives of digital entrepreneurs in 2021
Adjustments to privateness settings in Apple’s iOS cellular working system make it more durable for entrepreneurs to trace app customers and create personalised ad campaigns. Quickly, the tech big will make e mail open charges virtually ineffective. - Amazon underneath the antitrust microscope
Amazon and different tech giants are dealing with rising scrutiny within the U.S. and Europe, with President Joe Biden amongst these calling for stronger antitrust motion. A invoice earlier than Congress may result in Amazon’s breakup, and an invigorated Federal Commerce Fee, now led by a vocal Amazon critic, appears positive to analyze the main on-line retailer and market. - How will on-line retailers conquer the cookie apocalypse?
Longstanding on-line consumer-tracking practices are nearing an finish due to current actions by Google and Apple. How will on-line retailers be affected, particularly within the Google-dominated world of online advertising? - What retailers have to find out about present card fraud
The coronavirus fueled a surge in digital present card gross sales. As a preferred present in the course of the vacation season, present card gross sales will solely proceed to extend. However present playing cards are additionally a pretty product class for criminals. The next article helps on-line retailers higher perceive and block fraudulent present card purchases on-line. - How retailers are fulfilling orders whereas nonetheless defending their backside strains
By specializing in their inside operations, retailers can cut back delivery and return charges—or discover methods to offset them—to make achievement a extra worthwhile endeavor. - How consumers say the web purchasing expertise stacks up
Most consumers, at 73%, discover on-line retailers present a quick and simple option to buy, however retailers lack in assembly different expectations, comparable to with offering useful product suggestions, in keeping with a brand new survey from Digital Commerce 360 and Bizrate Insights. Plus, outcomes from how internet buyers really feel about personalization and customer support.
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