(Bloomberg)—Amazon.com Inc. has opened a brand new hair salon in East London to showcase augmented actuality and “level and be taught” advertising expertise that lets prospects level their telephones at a product to get extra data.
The 1,500 square-foot (139 square-meter) salon is about in London’s Spitalfields neighborhood, the corporate mentioned in a weblog publish on Tuesday. Prospects will have the ability to check out new hair colours just about and “seize their new look in a devoted inventive space,” the corporate mentioned. Guests can even have the ability to order merchandise within the salon through Amazon by scanning QR codes.
Lately, Amazon has began a spread of brick-and-mortar codecs, together with cashierless comfort shops, a grocery store chain, e-book outlets and shops promoting a potpourri of bestselling gadgets. The corporate typically launches experiments, learns from them after which strikes on—typically folding the experience into new initiatives or abandoning the concept fully. With no present plans to open further areas, Amazon could think about the salon as one among its signature checks.
London is simply starting to ease COVID-19 lockdown restrictions, with salons reopening in England on April 12. Amazon salon prospects can be provided free face masks and sanitizer, temperature checks and the venue will function at a diminished capability.
The salon can be open to Amazon staff initially earlier than increasing reservations to most people in “the approaching weeks.”
Amazon is No. 1 within the 2020 Digital Commerce 360 High 500.
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